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	<title>Higher Ed Marketing and Branding - U B r a n d e r</title>
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		<title>Higher Ed Marketing and Branding - U B r a n d e r</title>
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		<title>Data and Marketing</title>
		<link>http://ubrander.wordpress.com/2010/11/30/data-and-marketing/</link>
		<comments>http://ubrander.wordpress.com/2010/11/30/data-and-marketing/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 18:21:15 +0000</pubDate>
		<dc:creator>Rob Westervelt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ubrander.wordpress.com/?p=298</guid>
		<description><![CDATA[In God we trust; all others must bring data. &#8211; W. Edwards Deming<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubrander.wordpress.com&amp;blog=376995&amp;post=298&amp;subd=ubrander&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Rob Westervelt</media:title>
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		<title>Walt Disney On Leadership</title>
		<link>http://ubrander.wordpress.com/2010/11/27/walt-disney-on-leadership/</link>
		<comments>http://ubrander.wordpress.com/2010/11/27/walt-disney-on-leadership/#comments</comments>
		<pubDate>Sat, 27 Nov 2010 04:31:07 +0000</pubDate>
		<dc:creator>Rob Westervelt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ubrander.wordpress.com/?p=294</guid>
		<description><![CDATA[Of all the things I&#8217;ve done, the most vital is coordinating those who work with me and aiming their efforts at a certain goal. What&#8217;s your goal for your department?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubrander.wordpress.com&amp;blog=376995&amp;post=294&amp;subd=ubrander&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Rob Westervelt</media:title>
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		<title>Marketing and &#8216;The Steve Jobs Methodology&#8217;</title>
		<link>http://ubrander.wordpress.com/2010/10/23/marketing-and-the-steve-jobs-methodology/</link>
		<comments>http://ubrander.wordpress.com/2010/10/23/marketing-and-the-steve-jobs-methodology/#comments</comments>
		<pubDate>Sat, 23 Oct 2010 03:53:50 +0000</pubDate>
		<dc:creator>Rob Westervelt</dc:creator>
				<category><![CDATA[Higher Ed Marketing]]></category>
		<category><![CDATA[Industry Advice]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://ubrander.wordpress.com/?p=276</guid>
		<description><![CDATA[Steve Job&#8217;s is the most innovative CEO in the world. He&#8217;s also one of the best marketers, ever. In a recent article, John Sculley, the last person to manage Jobs, described what&#8217;s been referred to as, &#8220;The Steve Jobs Methodology:&#8221; &#8220;What makes Steve&#8217;s methodology different from everyone else&#8217;s is that he always believed the most [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubrander.wordpress.com&amp;blog=376995&amp;post=276&amp;subd=ubrander&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Rob Westervelt</media:title>
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		<title>PPC Conversion Rates</title>
		<link>http://ubrander.wordpress.com/2010/09/25/ppc-conversion-rates/</link>
		<comments>http://ubrander.wordpress.com/2010/09/25/ppc-conversion-rates/#comments</comments>
		<pubDate>Sat, 25 Sep 2010 06:53:13 +0000</pubDate>
		<dc:creator>Rob Westervelt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ubrander.wordpress.com/?p=271</guid>
		<description><![CDATA[A fellow colleague at another university e-mailed me about conversion rates for PPC campaigns. He said he had trouble finding anything online about higher ed PPC conversion rates, so I asked him if I could republish my e-mail response in case it might be of help to you. Also, if you have PPC conversion rate [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubrander.wordpress.com&amp;blog=376995&amp;post=271&amp;subd=ubrander&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>8</slash:comments>
	
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			<media:title type="html">Rob Westervelt</media:title>
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		<title>Determining Brand Credibility</title>
		<link>http://ubrander.wordpress.com/2010/09/18/determining-brand-credibility/</link>
		<comments>http://ubrander.wordpress.com/2010/09/18/determining-brand-credibility/#comments</comments>
		<pubDate>Sat, 18 Sep 2010 00:11:35 +0000</pubDate>
		<dc:creator>Rob Westervelt</dc:creator>
				<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Higher Ed Marketing]]></category>

		<guid isPermaLink="false">http://ubrander.wordpress.com/?p=263</guid>
		<description><![CDATA[Relevant brands exist in the overlap of what internal audiences value (product) and what external audiences value (market demand). Once a relevant brand is developed, decisions must be made regarding what its capabilities are and what opportunities exist for it in the marketplace (competition). Three factors determine whether a brand can be successfully established in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubrander.wordpress.com&amp;blog=376995&amp;post=263&amp;subd=ubrander&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Rob Westervelt</media:title>
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		<title>Branding Questions: E-mail to Art Prof</title>
		<link>http://ubrander.wordpress.com/2010/09/14/branding-questions-e-mail-to-art-prof/</link>
		<comments>http://ubrander.wordpress.com/2010/09/14/branding-questions-e-mail-to-art-prof/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 16:41:46 +0000</pubDate>
		<dc:creator>Rob Westervelt</dc:creator>
				<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Brand Marketing Plan]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[College Marketing]]></category>
		<category><![CDATA[Higher Ed Marketing]]></category>

		<guid isPermaLink="false">http://ubrander.wordpress.com/?p=260</guid>
		<description><![CDATA[Our university is getting ready to open a senior art studio and gallery downtown and my department was brought in to help with developing a sub-brand for it. At George Fox, we value student input and involvement, so the art professor who is heading up the studio &#8211; and who is also a member of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubrander.wordpress.com&amp;blog=376995&amp;post=260&amp;subd=ubrander&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Rob Westervelt</media:title>
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		<title>University Business Highlights George Fox&#8217;s Branding Efforts</title>
		<link>http://ubrander.wordpress.com/2010/09/06/university-business-highlights-george-foxs-branding-efforts/</link>
		<comments>http://ubrander.wordpress.com/2010/09/06/university-business-highlights-george-foxs-branding-efforts/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 22:32:43 +0000</pubDate>
		<dc:creator>Rob Westervelt</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://ubrander.wordpress.com/?p=257</guid>
		<description><![CDATA[Check out the September issue.  Bob Sevier interviewed six of us. The subtitle reads, &#8220;Ten years after higher ed became enamored with “branding,” a panel of university marketers talks about lessons learned.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubrander.wordpress.com&amp;blog=376995&amp;post=257&amp;subd=ubrander&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Rob Westervelt</media:title>
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		<title>Branding Is More About Clarifying What Is Than Creating Something New</title>
		<link>http://ubrander.wordpress.com/2010/08/31/branding-is-more-about-clarifying-what-is-than-creating-something-new/</link>
		<comments>http://ubrander.wordpress.com/2010/08/31/branding-is-more-about-clarifying-what-is-than-creating-something-new/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 14:20:29 +0000</pubDate>
		<dc:creator>Rob Westervelt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ubrander.wordpress.com/?p=249</guid>
		<description><![CDATA[It&#8217;s been a year since my last post. I decided to take my own advice and get focused. Last fiscal was a great year. We developed a new brand and this fall welcomed our largest incoming class in school history. What I learned in the process is that developing a brand is more about clarifying [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubrander.wordpress.com&amp;blog=376995&amp;post=249&amp;subd=ubrander&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>8</slash:comments>
	
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			<media:title type="html">BeKnownWebsite</media:title>
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			<media:title type="html">Rob Westervelt</media:title>
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			<media:title type="html">Be Known</media:title>
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		<title>It&#8217;s Time To Get Focused</title>
		<link>http://ubrander.wordpress.com/2009/08/31/its-time-to-get-focused/</link>
		<comments>http://ubrander.wordpress.com/2009/08/31/its-time-to-get-focused/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 17:07:12 +0000</pubDate>
		<dc:creator>Rob Westervelt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[College Marketing]]></category>
		<category><![CDATA[Higher Ed Marketing]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://ubrander.wordpress.com/?p=244</guid>
		<description><![CDATA[Marketing is business. The four Ps of marketing (the basics) are product, price, place and promotion. Integrated marketing involves all four. Second, the primary function of a business is to sell. Therefore, marketing is about overcoming obstacles to the sell. And that means getting focused.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubrander.wordpress.com&amp;blog=376995&amp;post=244&amp;subd=ubrander&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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			<media:title type="html">Rob Westervelt</media:title>
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		<title>Display Ads Work Better Than We Thought</title>
		<link>http://ubrander.wordpress.com/2009/07/01/display-ads-work-better-than-we-thought/</link>
		<comments>http://ubrander.wordpress.com/2009/07/01/display-ads-work-better-than-we-thought/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 17:45:52 +0000</pubDate>
		<dc:creator>Rob Westervelt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ubrander.wordpress.com/?p=237</guid>
		<description><![CDATA[A groundbreaking study released yesterday says display advertising is more effective than we think. “The Silent Click: Building Brands Online,” was published by Online Publishers Association in partnership with Comscore and features data published in the June 2009 issue of the Journal of Advertising Research. Below are some highlights from the 59-page report. How Consumers Spend [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ubrander.wordpress.com&amp;blog=376995&amp;post=237&amp;subd=ubrander&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Rob Westervelt</media:title>
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