Higher Ed Marketing Resources
BOOKS
Academic Strategy: The Management Revolution in American Higher Education (Johns Hopkins, 1983), by George Keller
Big Brands, Big Trouble: Lessons Learned the Hard Way (John Wiley & Sons, 2001), by Jack Trout
Building a Brand That Matters: Helping Colleges and Universities Capitalize on the Four Essential Elements of a Block-Buster Brand (Strategy Publishing, 2002), by Robert Sevier
The End of Marketing As We Know It (HarperCollins, Revised 2000), by Sergio Zyman
Remaking the American University: Market-Smart and Mission-Centered (Rutgers University Press, 2006), by Robert Zemsky, Gregory R. Wegner and William F. Massey
Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education (Harvard, 2003), by David L. Kirp
Strategic Change in Colleges and Universities: Planning to Survive and Prosper (Jossey Bass, 2001), by Daniel James Rowley, Herman D. Lujan and Michael G. Dolence
Universities in the Marketplace: The Commercialization of Higher Education (Princeton University Press, 2003), by Derek Bok
WEB SITES
Most of these resource sites require registration (free of charge).
abeedle.com – “abeedle.com is the creator of the most effective system for identifying and qualifying prospects for higher education institutions.”
Alslanian Group – “The Alsanian Group offers market research and enrollment management services to colleges and universities that want to increase their share of adult students.”
Noel-Levitz – “A trusted partner to higher education, Noel-Levitz helps campuses and systems reach and exceed their goals for enrollment, marketing, and student success.”
Stamats – An integrated marketing communications company that provides strategic and creative services to colleges and universities.”
TargetX – “TargetX is the leading provider of interactive marketing technology and services to nearly 450 colleges and universities.”
Zenho – “Zehno is an experienced group of marketing strategists, graphic designers, writers, production specialists and project managers who are leaders in marketing and communications for organizations with an educational mission.”
